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Welcome To The Start Of Your New Career.

Cover letters still matter.

Dillon Ford is the Marketing Manager for ePromos.com, a promotional products company based in New York, NY. His company hires interns interested in marketing. He says not sending a cover letter is a huge mistake.

When I look at resumes, I always look at the cover letters first because those give me the best sense of what kind of writer they are, what kind of interest they have in the position, and how well they are able to put concepts together to make a statement.

Ford adds that template cover letters are just as bad as not sending one at all. He says intern hopefuls who submit form letters aren't relating any of their experience/interest to the job posting, they aren't mentioning anything about what drew them to the job description/posting/company and that just shows me laziness. We don't want someone that can't be bothered to do some kind of due diligence to get a position. We want someone that goes out of their way to get this position and that usually means doing research about the position and the company.

http://www.gradtogreat.com/tips_advice/article-what_employers_think_about_interns.php

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Sunday, July 17, 2011

Research Associate Entry-Level

(Advertising and Marketing)

We are looking for entry-level quantitative and qualitative research associates who are interested in learning how to do superior research while working with some of the best in the industry. Aside from basic quantitative skills like detail-orientation and a good grasp on statistics, we need the candidate to be naturally curious and have a passion for understanding human behavior. A high level of motivation and excellent communication skills are required to manage an incredibly diverse workload for some of the nation’s best-known brands in various industries. Flexibility to work on multiple projects and deadline-driven deliverable creation are equally important in this fast-paced environment. The ideal candidate has very strong PowerPoint skills, can run basic statistical analyses, displays the creativity needed for writing effective questionnaires, and is very comfortable multi-tasking. Applicants should have a college degree and one to two years of market research or communications experience. Opportunities are available in Kelton’s New York and Los Angeles offices.

Kelton is a rapidly growing boutique insights firm with a leadership team made up of seasoned communication, marketing and research professionals who come from varied backgrounds; thus there is ample opportunity to learn and grow every day. We are proud of having an entrepreneurial, start-up environment where everyone is very “hands on” and an atmosphere in which teams are tight and colleagues really help each other.

Responsibilities
  • Run basic quantitative analyses and be very comfortable working with numbers.
  • Handle logistics for quantitative research projects including; negotiating prices with vendors, managing the vendor relationship (including managing sample), scheduling and planning research engagements, monitoring fielding.
  • Manage logistics for qualitative research projects including screener development, facility interaction, recruitment monitoring, and on-site assistance during research.
  • Assist on final reports which could include; writing, analysis, data entry, chart/table creation in Excel or PowerPoint.
  • Test survey links and help ensure quality control.
  • Provide input on questionnaire/discussion guide design and methodological approaches.
  • Detailed note-taking on client calls and during focus groups.
  • As he/she grows in the position, candidate can look forward to more client contact, an increased role in business development and proposal writing/methodology creation, and a leading role in managing a project from start to finish.
  • Travel approximately 25%, depending on project assignments.
Skills/Experience
  • Interest in working on both quantitative and qualitative research projects.
  • Excellent PowerPoint skills and ability to create slides/graphs/charts that convey key research findings in compelling ways.
  • Strong Excel skills.
  • Excellent analytical skills; experience with SPSS or other analytical software is a plus.
  • Attention to detail.
  • Excellent writing/communication skills.
  • Strong organizational/logistics skills.
  • Quick learner.
  • Works well both independently and as part of a team.
  • Ability to take a big picture idea and run with it.
  • Ability to independently solve problems.
  • Personal accountability and strong work ethic.
  • Professional, able to interact with vendors/clients.
  • Positive, “can do” attitude.
  • Bachelor’s degree required.
  • 1-2 years work experience in a like role, though college graduates with relevant internship experience are also encouraged to apply.

To be considered for this position, please send your WORD or PDF resume and cover letter via email to humanresources@keltonresearch.com with "Entry- Level Research Associate" in the subject line.